Steve de Laveaga Marks Return to Bendigo!

Sometimes a story comes along that shows us that what we are doing each and every day will mold us for our next challenge, obstacle, job or career.

Steve de Laveaga, Senior Vice President of Sales and Marketing, with Fidelity National Title in Arizona is the perfect example of this.

Steve played professional basketball in Bendigo Australia for the bulk of the 90's. He is attributed to much of their success as a team from 1994-1999. Steve recently returned to Austraila after 10 years to be honored for his success during his time with the Bendigo Braves.

What is most interesting about Steve's story is that the same drive, determination, goal setting and team work he attributes so much of his success to in basketball, is the same for his success at Fidelity. He passes this type of focus onto his team, clients and business partners.

To read more about Steve de Laveaga's basketball return, Click Here!

This is something we should all think about each and every day as we build new skills that we take with us into our personal lives and our professional lives.

Short Sale Marketing Tips!

Here are a quick list of Short Sale Marketing Tips from Fidelity National Title, Your Short Sale Title and Marketing Experts, from the National CDPE Convention, Top Agent Panel.

1. Public Relations- Local Human Interest Stories will help you to get your name out and also get more referrals for you.
2. Postcards and Email Blasts-Use 90 day or 60 Day lates, work with Fidelity National Title to build your database and then help you with your marketing message to get you more Short Sales!
3. Build Relationships with Attorney's and Banks- More building of referral base. Remember, they don't have to be "IN" real estate.
4. Letter of Thanks- Put a little note in each thank you to your sellers when you sell there home. Ask them if there is anyone they know you can help who is in a bad situation with their home.
5. Boards, Classes, Eduction- The more we all know, the better!
6. FSBO's- Use this list to work with potential sellers and buyers.
7. Radio- This is a great way to show your knowledge of short sales. Market yourself while helping consumers.
8. Endorsements- If you have a local voice on TV, Radio or another media medium see if you can get a paid endorsement. This will sky rocket your credibility.
9. You Tube- Ask your buyers and sellers to do a video testimonial and load it online.
10.Commercial Short Sales- Get Ready!

For more information on how to join the 22,000 and growing CDPE short sale experts, go to www.cdpe.com

For more information on Fidelity National Title and how we can help you grow your business, go to www.fntarizona.com

Banks and Lenders react to the market and embrace the “Short Sales"

Again, we are seeing our Banks and Lenders react to the market and embrace the “Short Sales” as a way to move distressed property with less damage to communities and with a better profit retention back to their institution’s bottom line. We also have a government that is getting more aggressive about incentivizing lenders to do these short sales, in the latest HAFA program update we now have, “Under the new Home Affordable Foreclosure Alternatives program, borrowers will earn a $3,000 "relocation incentive" and servicers will get $1,500 for handling a short sale.

The investors who actually own the mortgage notes will get $2,000 in exchange for sharing proceeds of the short sales with any second-lien holders. And, finally, those second lien holders will receive up to $6,000 for releasing their claims.”

There is no doubt that we will see more of this encouraged support of the Short Sale process, which should make for a very robust Resale Market in 2010!!!

Steve de Laveaga
SVP of Sales and Marketing
Fidelity National Title
480-214-4500
steve.delaveaga@fnf.com